CRM Program Marketing Manager, Loyalty - Remote

Overview

Experian is looking for a CRM Lifecycle Program Manager to lead the strategy and growth of our customer loyalty ecosystem—including digital badges, rewards, and engagement programs.

In Short

• Lead the strategy for customer loyalty programs.
• Manage multi-channel marketing campaigns focused on engagement and retention.
• Own metrics of campaign performance and identify new opportunities.
• Collaborate with product and marketing teams to align campaigns with goals.
• Optimize campaign performance using data-driven insights and A/B testing.
• Facilitate multi-channel digital communications programs.

Requirements

• 5+ years of experience in email marketing or CRM.
• Experience with loyalty, rewards, or retention programs.
• Understanding of gamification mechanics.
• Bachelor's degree in marketing, business, or related field.
• Experience with enterprise-level email and push marketing.
• Ability to translate campaign performance metrics into insights.

Benefits

• Great compensation package and bonus plan.
• Core benefits including medical, dental, vision, and matching 401K.
• Flexible work environment with remote options.
• Flexible time off including volunteer time off and holidays.