Business Line Marketing Specialist B2B - Remote

Overview

The Business Line Marketing Specialist B2B plays a crucial role in developing and executing strategic marketing plans aimed at stimulating demand and expanding market presence for Eurofins Discovery’s Drug Discovery. This position involves close collaboration with leadership and marketing teams to achieve financial objectives and enhance brand awareness.

In Short

• Develop and execute yearly marketing plans aligned with business goals.
• Collaborate with product managers to gather content for marketing campaigns.
• Lead planning efforts to achieve marketing qualified lead and pipeline goals.
• Optimize content marketing and copy for various communication channels.
• Initiate/manage lead nurturing programs to accelerate prospects.
• Analyze tactic performance and report data to optimize strategies.
• Monitor and adapt marketing strategies based on industry best practices.
• Ensure sales enablement across customer-facing teams.
• Serve as a contact for ad hoc activities like conferences and trade shows.
• Conduct market research to identify trends and opportunities.

Requirements

• 5+ years' experience in ABM, CRM, automation, content, and lead generation.
• Proven ability to translate strategic objectives into actionable tactics.
• Strong analytical and problem-solving skills.
• Excellent communication skills in English.
• Adaptability and flexibility in a dynamic environment.

Benefits

• Support for career development and growth.
• Commitment to diversity and inclusion.
• Focus on sustainability and carbon neutrality initiatives.