Principal, Acquisition Marketing - Remote

Overview

As a Principal, Acquisition Marketing at Ethos, you will own and be accountable for all performance management, budget, and tools across various paid ad platforms. You will contribute to the success of a fast-growing startup focused on making life insurance more accessible.

In Short

• Own the strategy and execution of paid marketing channels.
• Track performance and adjust strategies to meet KPIs.
• Collaborate with internal teams to drive marketing efforts.
• Manage relationships with client partners.
• Run analyses on channel performance.
• Conduct tests and make recommendations for improvements.
• Stay updated on industry trends and best practices.

Requirements

• 8+ years of direct response marketing experience.
• Expertise in paid social platforms like Meta, Instagram, and TikTok.
• Ability to work autonomously in a fast-paced environment.
• Advanced skills in MS Excel and business intelligence tools.
• Experience in adtech and data analysis.
• Strong testing and optimization skills.

Benefits

• Competitive salary range of $114,000 - $203,000.
• Opportunity to work in a dynamic startup environment.
• Access to a diverse and inclusive workplace.
• Potential for bonuses and equity.
• Comprehensive benefits package.