Performance Marketing Specialist (Google & Meta Ads Manager) - Remote

Overview

The Google Ads Manager executes digital advertising campaigns across various platforms (although this role will primarily entail Google Ads Manager, and secondarily, Meta Ads Manager for Facebook and Instagram), ensuring optimal performance through strategic management and technical expertise. This primarily internal-facing role takes ideas from a Marketing Strategist and translates them into actionable ad campaigns designed to achieve measurable results. The Ads Specialist also plays a key role in uncovering growth opportunities and staying at the forefront of industry trends to maintain competitive advantages for clients.

In Short

• Build, manage, and optimize campaigns on platforms like Google Ads and Meta Advertising.
• Implement advanced strategies for audience segmentation and bid adjustments.
• Allocate budgets based on client objectives.
• Define and track campaign goals to ensure alignment with business strategies.
• Analyze performance using Google Analytics and Looker Studio.
• Work with Client Success, SEO, and Creative teams to align strategies.
• Research and recommend new advertising opportunities.
• Maintain high-quality standards and detail-oriented execution.
• Collaborate effectively with team members to achieve goals.
• Show enthusiasm for digital advertising and continuous improvement.

Requirements

• Experience with Google Ads and Meta Advertising.
• Familiarity with Google Analytics and Looker Studio.
• Strong analytical skills and data-driven thinking.
• Ability to manage multiple accounts and projects effectively.
• Excellent communication and collaboration skills.
• Strategic thinking and problem-solving capabilities.
• Passion for digital advertising and client success.
• Curiosity for new tools and strategies.
• Detail-oriented with high-quality standards.
• Ability to thrive in dynamic environments.

Benefits

• Opportunity to work with small and medium-sized businesses.
• Access to continuous learning and development.
• Collaborative and supportive team environment.
• Potential for career growth within the organization.
• Flexible working arrangements.