Senior CRM Manager - Retention - Remote

Overview

As a Senior CRM Manager at Dr. Ansay, you will lead the retention strategy for health platforms, focusing on turning first-time users into loyal advocates through effective campaigns.

In Short

• Design and implement personalized lifecycle strategies across multiple channels.
• Build segmented retention campaigns to enhance user engagement.
• Conduct A/B testing and data-driven experiments for optimization.
• Collaborate with Product and Tech teams for feature alignment.
• Analyze customer behavior to inform CRM tactics.
• Manage CRM tools like Braze to improve workflows.
• 5+ years of experience in CRM or lifecycle marketing.
• Strong background in email marketing and automation tools.
• Proficient in data analysis to enhance campaign performance.
• Fluent in German; English is a plus.

Requirements

• 5+ years in CRM, lifecycle marketing, or retention, ideally in B2C digital or e-commerce platforms.
• Strong experience with email marketing, segmentation, and automation tools (Braze).
• Analytical mindset: you love diving into data and KPIs to improve campaign performance.
• Experience in building customer journeys across multiple touchpoints and channels.
• A proactive, collaborative spirit: you thrive in cross-functional teams and take ownership.
• Fluent in German; English is a plus.

Benefits

• Be part of the future of healthcare, enabling safe access to medical cannabis.
• Flexibly work from anywhere and showcase your skills.
• Enjoy a top-notch salary.
• Your ideas matter—bring them to life!
• Collaborate with passionate small teams that make a big impact.
• Dedicate time to personal development and continuous learning.