Product Marketing Manager - Remote

Overview

The Product Marketing Manager (PMM) serves as a bridge between the product and growth teams, ensuring successful go-to-market (GTM) strategies and product adoption.

In Short

• Establishes foundational positioning, messaging, and value propositions.
• Main point of contact for assigned products or business lines.
• Stays informed about market trends and key competitors.
• Creates go-to-market briefs for new features and products.
• Understands core buyer personas and purchasing motivations.
• Oversees updates to the product roadmap.
• Collaborates with product team for customer feedback.
• Makes recommendations on marketing tactics.
• Writes blog posts and creates long-form content.
• Coordinates standard operating procedures for product communications.

Requirements

• 5+ years of experience in product, marketing, and sales.
• Strong expertise in positioning, messaging, and competitive analysis.
• Advanced knowledge of Microsoft Office and marketing automation.
• Ability to work independently and in a fast-paced environment.
• Comfortable leading cross-functional teams.
• Clear written and verbal communication skills.
• Ability to prioritize and manage multiple tasks.
• Impeccable organizational skills and attention to detail.
• Open to travel for team meetings and industry events.
• Industry knowledge of healthcare and/or SaaS solutions.

Benefits

• Join a dynamic and innovative leader in the electronic prescribing software market.
• Be part of a fun and growing team.
• Capitalize on market opportunities in healthcare.
• Contribute to improving the healthcare experience for patients and doctors.