Content Generator (Manager, Content Strategy & Creation) - Remote

Overview

DNAnexus is seeking a strategic and creative Content Generator to join our growing marketing team. You will transform complex genomic and precision health concepts into compelling narratives that resonate with B2B professionals across the healthcare continuum.

In Short

• Develop compelling narratives that communicate DNAnexus' value proposition.
• Extract insights from data and customer experiences for storytelling.
• Create high-quality content in various formats, including white papers and blog posts.
• Contribute to the overall content strategy across market segments.
• Use data analytics to identify content gaps and measure performance.
• Collaborate with cross-functional teams to align content with business objectives.
• Stay ahead of industry trends to ensure content relevance.
• Utilize modern content creation tools and technologies.
• Build relationships with subject matter experts for technical accuracy.
• Bring authenticity to content creation reflecting real-world challenges.

Requirements

• Bachelor's degree in Marketing, Communications, Biology, or related field.
• 3+ years of B2B content creation experience, preferably in technology or healthcare.
• Ability to extract compelling storylines from complex technical information.
• Strong analytical skills for data interpretation.
• Proficiency with modern content tools and understanding of their strategic role.
• Excellence in research, writing, and editing.
• Experience with content management systems and SEO principles.

Benefits

• Medical, dental, and vision insurance.
• 401(k) retirement plan.
• Life insurance and disability insurance.
• Flexible paid time off.
• 12 weeks of paid parental leave.
• National holidays paid.