Head of Paid Media - Startups - Remote

Overview

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue - not just leads. We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs - we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO/Content to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries.

In Short

• Lead the Demand Generation department for startups.
• Manage a high-velocity portfolio of startup and SMB clients.
• Oversee a team of digital marketers specializing in Paid Media, SEO, and CRO.
• Shape strategic direction including forecasting and budgeting.
• Act as an executive sponsor for top-tier accounts.
• Drive alignment in account renewals and escalations.
• Collaborate cross-functionally to fuel new business opportunities.
• Own department planning and growth.

Requirements

• 7–10+ years leading performance marketing teams in B2B and SaaS.
• Proven success managing fast-paced, high-volume accounts.
• Experience coaching and developing managers.
• Fluent in auditing paid media platforms.
• Strong executive presence for C-level interactions.
• Comfort with KPI tracking and reporting.
• Natural communicator who inspires high performance.
• Reliable and known for follow-through.

Benefits

• Competitive base salary plus performance-based bonuses.
• Medical, dental, vision plans for you and your family.
• Unlimited PTO with a minimum of 2 weeks.
• Traditional and Roth 401(k) with a company match.
• Annual bonus based on tenure.
• Annual all-agency trip.