Paid Media Manager (Remote US)

Overview

Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Performance Creative, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.

This role reports to the Associate Director and is a crucial part of the Paid Media team. The Paid Media Strategist works directly with our enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing Paid strategies for enterprise SaaS businesses.

In Short

• Oversee and lead a collection of Paid Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners
• Drive referrals via client relationships and professional network
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Execute and optimize PPC advertising campaigns
• Work directly with Associate Director to achieve goals

Requirements

• 3+ years experience in performance/digital marketing agency
• Experience with B2B SaaS/tech clients
• Deep expertise in paid search and social advertising
• Proficiency in advertising platforms like Google Ads
• Strong understanding of PPC principles
• Ability to analyze campaign performance data
• Drive results and measure via OCT
• Proven success with mid-market or enterprise accounts
• Ability to articulate strategy and tell stories with data
• Organizational skills to manage multiple projects

Benefits

• Set living wage with annual salary range of $70,000 - $95,000
• Medical, dental, vision plans, and life insurance
• Access to mental health resources
• Unlimited PTO and paid company holidays
• 401(k) with company match
• Annual bonus based on tenure
• Annual anniversary trip for employees