Lead B2B Marketing Specialist - Remote

Overview

Digital Forms is seeking a Lead B2B Marketing Specialist to architect and own the growth engine, defining the Go-to-Market strategy and managing the marketing budget.

In Short

• Own the GTM Strategy for brand awareness and lead generation.
• Build the Inbound Machine from first touch to sales handoff.
• Manage the marketing budget and external vendors.
• Direct the content strategy to reinforce authority in AI and Digital Transformation.
• Implement tracking to prove ROI of campaigns.
• Align sales and marketing efforts with accurate lead scoring models.
• Experiment with new channels to identify growth levers.

Requirements

• 7+ years of B2B Marketing experience, especially in B2B Tech or SaaS.
• Experience building or scaling marketing functions.
• Ability to present strategies and manage hands-on tasks.
• Experience in vendor management for high-quality work.
• Strong understanding of commercial metrics like CAC and LTV.
• Native/Bilingual English communication skills.

Benefits

• Opportunity to build a marketing function from scratch.
• Influence on company direction at the leadership level.
• Remote-first culture valuing results over presenteeism.
• Competitive compensation aligned with leadership roles.