Marketing Lead Specialist - Remote

Overview

The Marketing Lead Specialist will drive the growth and adoption of a new standalone Shopify Plugin for PlatformE Group, focusing on hands-on strategic marketing efforts.

In Short

• Develop and lead the go-to-market plan for the Shopify plugin.
• Drive installs, activation, and engagement through various marketing strategies.
• Own product messaging, onboarding flows, and lifecycle campaigns.
• Optimize performance marketing across multiple channels.
• Define and track plugin-specific KPIs.
• Support lead generation and brand positioning for PlatformE’s enterprise SaaS.
• Contribute to the relaunch and storytelling of SWEAR London.
• Collaborate with product and sales teams on marketing assets.
• Manage corporate communications and digital presence.
• Assist with performance and content marketing for DTC campaigns.

Requirements

• 3+ years experience in B2B SaaS marketing.
• Proven ability to launch and grow apps/plugins.
• Deep understanding of hybrid marketing strategies.
• Strong grasp of marketing tools like GA4 and Google Ads.
• Confident writing and positioning skills.
• Strategic mindset with a focus on performance tracking.
• Fluent in English.

Benefits

• Bulletproof healthcare insurance.
• Free gym membership.
• Stock options plan.
• Hybrid working model (3 days at the office in Porto and 2 days remote).