CRM Marketing Manager - Remote

Overview

The CRM Marketing Manager oversees engagement and retention-focused marketing activity across DC Thomson’s magazine and comic subscription brands including Beano, Puzzler and The People’s Friend, maximizing opportunities for growth and delivering the best experience at every stage of the customer lifestyle.

In Short

• Operational responsibility for a small, skilled team delivering email marketing geared to retention.
• Manage the calendar of email sends and processes that trigger automated emails.
• Accountable for copy and assets used in emails, managing every aspect from concept to delivery.
• Ensure customer communications meet the highest quality standards.
• Create responsive email templates geared towards conversion.
• Develop strategies to ensure significant growth in email marketing lists.
• Identify opportunities to automate processes for improved efficiency.
• Act as a customer marketing permissions expert, ensuring compliance.
• Participate in projects with the Product team for new CRM technologies.

Requirements

• Experience in B2C subscriptions and CRM tools, particularly HubSpot.
• Knowledge of email marketing best practices, automation, and segmentation.
• Strong analytical skills for campaign analysis and data handling.
• Ability to manage relationships with various teams effectively.
• Experience in developing and rolling out marketing strategies.

Benefits

• Opportunity to work in a flexible and collaborative environment.
• Be part of a company with a purpose to make a positive impact.
• Access to training and development resources.
• Work with a skilled team delivering award-winning content.