CRM Marketing Manager - Remote

Overview

The CRM Marketing Manager oversees engagement and retention-focused marketing activity across DC Thomson’s magazine and comic subscription brands including Beano, Puzzler and The People’s Friend. They maximise opportunities for growth and deliver the best experience at every stage of the customer lifestyle.

In Short

• Manage the calendar of email sends and processes that trigger automated emails.
• Be accountable for copy and assets used in emails.
• Manage relationships with Operations and Customer Experience teams.
• Ensure customer communications meet quality standards.
• Create responsive email templates geared towards conversion.
• Develop strategies for email marketing list growth.
• Identify opportunities to automate processes.
• Track success of email marketing activity.
• Act as a customer marketing permissions expert.
• Participate in projects with the Product team.

Requirements

• Experience with CRM tools and related technologies.
• Creating and deploying email campaigns.
• Understanding data protection regulation.
• Managing customer data to high standards.
• Setting up automated email campaigns.
• Developing communications and content using HTML.
• Tracking and reporting email conversions.
• Using Excel for data processing.
• Excellent copywriting skills.
• Managing productive relationships.

Benefits

• Full-time, temporary position (12-month fixed-term contract).
• 35 hours per week.
• Remote or hybrid work options.
• 34 days holiday.
• Health cash plan.
• On-site gym (Dundee).
• Excellent pension.
• Competitive salary.
• Staff discounts and benefits.