Product Marketing Leader (Sr. Manager/ Director) - Remote

Overview

Craft is looking for a Product Marketing Director, with experience taking Enterprise SaaS solutions to market, ideally supply chain related or risk management solutions. This individual will be responsible for all aspects of product marketing including; market opportunities and requirements, messaging, positioning, product collateral and videos, customer case studies, sales enablement, demos, competitive analysis, pricing, packaging, and interacting with analysts, press, customers, and partners.

In Short

• Be an evangelist with customers, partners, the press, and industry analysts
• Own strategy and hands-on execution for product marketing
• Instantiate best-in-class product marketing process and best practices
• Develop unique and differentiated go-to-market strategies
• Research and stay up to speed on the competitive landscape
• Create go-to-market collateral
• Help create and maintain analyst relations

Requirements

• 8-10 years of product marketing experience within enterprise software
• Deep experience working in Enterprise / B2B Software, AI, or Data and Analytics solutions
• Proven experience building and leading a product marketing function
• Highly organized, execution-focused, and operationally rigorous
• Superb verbal, written, and presentation skills
• Enthusiasm for fast-growing, fast-changing environments
• Highly focused on metrics and KPI-based performance

Benefits

• Equity at a well-funded, fast-growing startup
• Unlimited vacation time
• 99% covered Health + Dental + Vision insurance for employees and dependents
• 401K through Empower