Marketing Campaign Specialist - DACH - Remote

Overview

Coveo helps enterprises like SAP, Nespresso, and Thalia deliver personalized AI-powered experiences across Commerce, Service, and Knowledge Management. As a publicly traded company, we are committed to delivering value to our customers and expanding our presence in the DACH region. We are looking for a Marketing Campaign Specialist to drive targeted field marketing initiatives and support our growth in that region.

In Short

• Develop and execute field marketing campaigns tailored to the German market, aligning with business objectives across our 2 lines of business: Commerce, and Knowledge.
• Manage industry events and trade shows to enhance brand awareness and lead generation.
• Adapt global campaigns for the German audience, ensuring cultural and language relevance.
• Work closely with sales teams to optimize lead handoff and maximize impact across different lines of business.
• Leverage digital channels (email, paid media, webinars, social) to engage prospects in Commerce, Service, and Knowledge.
• Analyze campaign performance and optimize based on KPIs such as MQLs, SQLs, and pipeline impact.

Requirements

• Fluent in German and English, with 2+ years of experience in B2B marketing, preferably in SaaS or technology.
• Proven expertise in field marketing, event management, and campaign execution within the DACH region.
• Hands-on experience driving multi-channel campaigns to generate leads and grow the pipeline.
• Familiarity with Salesforce and marketing automation tools (Marketo, HubSpot).

Benefits

• Experience managing trade shows and industry events.
• Background in AI, eCommerce, customer service, or knowledge management technologies.