Senior Integrated Marketing Manager, Americas - Remote

Overview

The Senior Integrated Marketing Manager at Coupa will lead integrated marketing programs to drive pipeline and revenue growth across the Americas, leveraging innovative strategies and cross-functional collaboration.

In Short

• Design and execute high-impact integrated marketing programs.
• Act as the Project Leader for key programs, driving growth for Coupa Pay.
• Align cross-functional teams and manage communication for all programs.
• Generate high-quality leads and ensure seamless lead flow.
• Innovate new approaches to maximize lead quality and velocity.
• Lead a cross-functional marketing team for unified execution.
• Drive pipeline and revenue growth with measurable KPIs.
• Utilize data analytics to measure program effectiveness.
• Maintain accountability and ownership of results.
• 8+ years of B2B enterprise software experience required.

Requirements

• Bachelor’s degree in marketing or related field.
• Experience with funnel metrics and pipeline goals.
• Integrated marketing expertise with a creative problem-solving mindset.
• Technology marketing background in SaaS preferred.
• Experience in Procurement, Finance, IT, or Supply Chain is ideal.
• Strong focus on data and digital marketing best practices.
• Exceptional organizational skills for managing complex programs.
• Self-motivated leader with a growth mindset.

Benefits

• Pioneering technology and innovation.
• Collaborative culture valuing teamwork and transparency.
• Global impact with measurable results.