Smart Fridge Marketing Lead - Remote

Overview

The Smart Fridge Marketing Lead at CookUnity will own the marketing engine that drives revenue across the Smart Fridge network, focusing on user acquisition, engagement, and measurement.

In Short

• Lead marketing initiatives for CookUnity's Smart Fridge network.
• Focus on user acquisition, engagement, and retention.
• Collaborate with cross-functional teams to optimize marketing strategies.
• Utilize data-driven approaches to measure and report on marketing effectiveness.
• Manage lifecycle marketing campaigns across various channels.
• Conduct A/B testing to refine marketing strategies.
• Develop user segments for targeted marketing efforts.
• Coordinate on-site activations and referral programs.
• Document and scale successful marketing experiments.
• Drive revenue growth through innovative marketing solutions.

Requirements

• 3–6+ years in lifecycle or growth marketing.
• Experience with email, push, and in-app marketing channels.
• Strong analytical skills for data-driven decision making.
• Proven ability to run A/B tests and document results.
• Familiarity with CRM or marketing automation tools.
• Ability to work independently and manage programs from scratch.
• Strong collaboration skills with cross-functional teams.
• Experience in food, retail, or consumer apps is a plus.

Benefits

• Health Insurance coverage.
• Eligible for a bi-annual performance bonus.
• 401k Plan.
• Unlimited PTO.
• 5-year Sabbatical after 5 years of service.
• Paid Family leave.
• Compassionate Leave available as needed.
• Monthly CookUnity credits for meals.
• Access to AI tools for enhanced productivity.
• Wellness perks and personalized coaching opportunities.