Marketing Lead - Remote

Overview

The Marketing Lead will own and elevate Yield.xyz’s marketing across content, positioning, launches, and go-to-market execution, playing a critical role in shaping the company's presence in the Web3 market.

In Short

• Own core messaging and positioning for Yield.xyz.
• Develop and execute marketing strategies across various channels.
• Write and refine high-quality marketing copy.
• Translate complex concepts into clear messaging.
• Collaborate with leadership and teams to launch products.
• Manage content pipeline for thought leadership and product marketing.
• Support partner marketing efforts.
• Ensure editorial quality across communications.
• Identify opportunities to increase awareness and leadership.
• Track performance and iterate on strategies.

Requirements

• 5+ years of experience in marketing or related roles.
• Experience in messaging for technical products.
• Exceptional writing and editing skills.
• Native English speaker.
• Ability to simplify complex concepts.
• Strong product marketing instincts.
• Self-starter mindset with ownership.
• Ability to produce high-quality work under minimal direction.
• Comfortable in fast-paced environments.
• Excellent judgment in communications.
• Strong async communication skills.
• High standards for B2B marketing.

Benefits

• Work on critical infrastructure for decentralized finance.
• High autonomy and ownership of marketing initiatives.
• Collaborate directly with senior leadership.
• Support for leading fintech and crypto platforms.
• Fully distributed team with flexible location.
• Competitive compensation package.
• Influence the future of yield infrastructure.