Remote Otter LogoRemoteOtter

Marketing Lead - Remote

Posted 11 hours ago
Marketing
Full Time
USA
$170,000 - $200,000/year

Overview

We're looking for an experienced marketer who will own the go-to-market strategy and brand story for The Machine — Stagwell's AI-powered marketing operations platform that's redefining how enterprises plan, create and optimize marketing at scale. This is a zero-to-one role: you'll build the playbook for taking a transformative product to market, driving demand among enterprise buyers, and establishing The Machine as a category-defining platform.

In Short

  • Own The Machine's brand narrative, positioning, and messaging architecture
  • Translate a complex AI-powered platform into clear, compelling stories
  • Craft and execute a go-to-market strategy
  • Build and manage the demand-generation engine
  • Develop co-branded programs and campaigns
  • Develop high-impact content across the full funnel
  • Build sales and BD enablement programs
  • Collaborate with leadership and teams
  • Work closely with product and delivery teams
  • Set KPIs, track performance, and optimize

Requirements

  • 7-10+ years in product marketing, B2B marketing, or GTM roles
  • Experience in partner marketing or alliance marketing
  • Deep familiarity with the martech and AI landscape
  • Natural storytelling ability
  • Proven ability to build demand gen programs
  • Ability to thrive in fast-moving environments
  • Equal comfort presenting to the C-suite
  • Strong analytical mindset

Benefits

  • Opportunity to build the marketing function for a transformative platform
  • Work with a global client roster of Fortune 100s
  • Be part of a growing digital-first creative agency
  • Collaborate with a talented team of 2,000 people
  • Engage with cutting-edge technology and marketing
Code and Theory logo

Code and Theory

Code and Theory is a digital-first creative agency founded in 2001, positioned at the intersection of creativity and technology. The company specializes in solving complex consumer and business challenges while helping clients establish new capabilities. With a diverse global client base that includes Fortune 100 companies and innovative start-ups, Code and Theory embraces a remote-first work culture with teams spread across North America, South America, Europe, and Asia. The agency collaborates with notable partners such as Adidas, Amazon, and Microsoft, and is part of a growing network that includes several other agencies. With a workforce of nearly 2,000 people, equally divided between engineers and creative talent, Code and Theory is committed to attracting smart, driven individuals who are eager to tackle challenging problems.

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