Content Marketer for Webinars and Virtual Events - Remote

Overview

We’re looking for a content marketer who loves creating, promoting, and amplifying amazing stories for webinars and virtual events. The right person will have an eye for top-quality B2B marketing content and a data-driven mindset to help connect content strategy to business results. You’ll play a key role in elevating Contentful’s field marketing, event marketing, and content marketing programs to ensure we serve the right content to the right customer at the right time. You’ll be measured on your ability to translate key messaging into helpful, action-oriented webinar and event content that accelerates pipeline and brings qualified leads to our sales team.

In Short

• Align Contentful webinar strategy with industry trends, planned campaigns, thought leadership priorities, sales and customer needs, and community-driven topics of interest
• Own our webinar strategy–including how we serve full-funnel campaigns, global audiences, multi-product stories
• Collaborate with product marketers, field marketing, event marketers, demand gen experts, MarOps, designers, sales professionals, enablement managers, senior leaders, customers, and industry experts
• Manage and prepare speakers (including senior executives both internally and externally)
• Create promotional copy for prospect and customer emails, internal enablement, and social media channels
• Develop a strategy for using webinars and virtual events to build our global database of marketing leaders
• Create compelling landing pages and manage web copy to encourage registration
• Develop webinar scripts and decks that provide practical lessons on delivering digital experiences
• Create post-event email programs to keep our audience engaged
• Measure results on all content and communicate findings back to key stakeholders

Requirements

• 5-10+ years leading webinar programs with a portfolio showcasing B2B event / webinar success
• Previous experience working with C-suite or other senior leaders
• Excellent written and verbal communication skills
• Impeccable organization and project management skills
• Demonstrated success with driving revenue through webinar and content marketing
• A high sense of urgency and organization while juggling multiple projects
• Experience working on event content and agenda creation
• Bachelor’s degree in Marketing, Journalism, or relevant field preferred
• Proven ability to follow editorial governance and coach other writers

Benefits

• Join an ambitious tech company reshaping digital experiences
• Full-time employees receive Stock Options
• Comprehensive healthcare package covering 100% of monthly health premiums for employees
• Fertility and family building benefits
• Generous amount of paid time off
• Company paid parental leave
• Annual education budget to improve skills
• Full range of virtual and in-person events
• Annual wellbeing stipend
• New hire office equipment stipend for hybrid or distributed employees