Content Marketer for Webinars and Virtual Events - Remote

Overview

We’re looking for a content marketer who loves creating, promoting, and amplifying amazing stories for webinars and virtual events. The right person will have an eye for top-quality B2B marketing content and a data-driven mindset to help connect content strategy to business results. You’ll play a key role in elevating Contentful’s field marketing, event marketing, and content marketing programs to ensure we serve the right content to the right customer at the right time. You’ll be measured on your ability to translate key messaging into helpful, action-oriented webinar and event content that accelerates pipeline and brings qualified leads to our sales team.

In Short

• Align Contentful webinar strategy with industry trends and sales needs.
• Own our webinar strategy for full-funnel campaigns.
• Collaborate with various teams to align content strategy.
• Create promotional copy for emails and social media.
• Develop a strategy for using webinars to build our database.
• Create landing pages and manage web copy for registrations.
• Develop webinar scripts and decks for digital experiences.
• Create post-event email programs for audience engagement.
• Set up and manage all webinar logistics.
• Measure results and communicate findings to stakeholders.

Requirements

• 5-10+ years leading webinar programs with a B2B portfolio.
• Experience working with C-suite or senior leaders.
• Excellent written and verbal communication skills.
• Strong organization and project management skills.
• Success in driving revenue through webinar marketing.
• High sense of urgency and organization.
• Experience in event content and agenda creation.
• Bachelor’s degree in Marketing or relevant field preferred.
• Ability to coach writers and ensure brand consistency.

Benefits

• Join an ambitious tech company.
• Stock Options for full-time employees.
• Comprehensive healthcare package.
• Fertility and family building benefits.
• Generous paid time off and work-life balance.
• Company paid parental leave.
• Annual education budget for skill improvement.
• Full range of virtual and in-person events.
• Annual wellbeing stipend.
• New hire office equipment stipend for hybrid employees.