Field Marketing Manager - Remote

Overview

The Field Marketing Manager is responsible for supporting the strategy and implementation of effective field programs that meet the growth objectives of the business, with a strong emphasis on driving pipeline generation in New Logo accounts in North America, and accelerating existing opportunities and driving incremental consumption.

In Short

• Define targeted marketing strategy and manage program tactics, logistics, metrics, and budget.
• Partner with sales leaders to develop growth strategies and engagement within prospect accounts.
• Build field marketing plan focusing on digital programs to drive new logo business.
• Collaborate with marketing groups to identify target audience and deliver marketing programs.
• Create integrated programs incorporating partners and multi-channel promotion.
• Work with cross-functional teams to execute field programs on time and within budget.
• Track key metrics to measure business impact and engagement.
• Inform sales and customer success managers on marketing activities to increase adoption.
• Align with sales teams to ensure lead follow-up SLAs are achieved.
• Optimize marketing tools and technology.

Requirements

• 4+ years of B2B field marketing experience within enterprise software/SaaS.
• Proactive self-starter with strategic thinking and attention to detail.
• Positive attitude with ability to work cross-functionally.
• Experience in developing targeted marketing programs and events.
• Highly organized with strong project management skills.
• Ability to communicate ideas and outcomes effectively.
• Data-driven mindset with understanding of marketing metrics.
• Experience sourcing vendors for marketing execution.
• Excellent communication and interpersonal skills.
• Flexibility to adapt in a high-growth organization.
• Occasional domestic travel to support events.

Benefits

• Work in a collaborative and inclusive environment.
• Opportunity to drive impactful marketing initiatives.
• Flexible work environment with a focus on results.
• Access to professional development resources.
• Engage with diverse teams across time zones.