Senior Marketing Email Manager - Remote

Overview

As the Sr. Marketing Email Manager at Colibri, you will play a crucial role in driving marketing initiatives and optimizing processes to support the company's growth objectives.

In Short

• Collaborate with marketing leaders to execute marketing operations strategy.
• Define goals, KPIs, and performance metrics for marketing campaigns.
• Drive cross-functional alignment in marketing program execution.
• Manage marketing technology platforms for operational efficiency.
• Oversee data integrity with HubSpot and Salesforce.
• Develop and optimize workflows and automation processes.
• Maintain reporting frameworks for marketing performance metrics.
• Analyze marketing data to identify trends and opportunities.
• Facilitate communication between marketing and other departments.
• Serve as a liaison to support successful outcomes across teams.

Requirements

• 5+ years in email marketing, with 2 years in a senior role.
• Experience in developing lifecycle email campaigns.
• Strong knowledge of segmentation and personalization strategies.
• Proficient in HubSpot and familiar with Salesforce.
• Experience with HTML/CSS for email templates.
• Knowledge of customer data platforms and CRM integrations.
• Deep understanding of email KPIs.
• Skilled in A/B testing and data-driven decision making.

Benefits

• Work in a values-driven culture focused on teamwork and curiosity.
• Opportunity to lead and innovate marketing strategies.
• Collaborate with a dynamic and mission-aligned team.
• Contribute to the success of a leading online education platform.