Product Marketing Manager - Insurance - Remote

Overview

The Product Marketing Manager will develop and drive effective marketing strategies for a brand and/or set of products within the insurance sector, collaborating with sales and product teams to enhance revenue growth.

In Short

• Own the product marketing strategy for the insurance profession within the XCEL brand.
• Act as the central coordinator for all marketing channels.
• Develop and execute omnichannel marketing plans for B2B and B2C.
• Stay connected with product teams for effective positioning.
• Collaborate with sales to design impactful campaigns.
• Translate complex market information into compelling content.
• Build relationships with cross-functional teams.
• Participate in industry events for market understanding.
• Continuously analyze campaign performance for optimization.
• Maintain patience and adaptability with the sales team.

Requirements

• Minimum 3 years in multi-channel marketing.
• Bachelor’s degree in Marketing, Business, or related field.
• Experience with B2B and B2C marketing strategies.
• Familiarity with insurance industry dynamics is a plus.
• Experience managing a budget with attention to detail.
• SalesForce experience preferred.
• Proven ability to align sales, product, and marketing teams.
• Strong project management skills.
• Excellent communication and interpersonal skills.
• Ability to work independently in a fast-paced environment.
• Willingness to attend industry events.

Benefits

• Collaborative work culture focused on values.
• Opportunities for professional growth.
• Flexible working environment.
• Engaging work in a dynamic industry.
• Supportive team atmosphere.