Vice President, Product Management for Product Led Growth - Remote

Overview

Cloudflare is looking for a dynamic and results-driven leader to drive the growth of our PAYGO product-led growth (PLG) business and our free offerings, which are currently used by over 6.5 million self-serve users. In this pivotal role, you will be responsible for overseeing the entire product lifecycle, from strategy and development to operations, go-to-market execution, and growth initiatives.

In Short

• Lead the product lifecycle from ideation to launch.
• Drive growth strategies and feature development for customer retention.
• Partner with the Pricing team to optimize pricing and packaging strategies.
• Collaborate with the executive team to define growth strategies.
• Utilize data analytics to guide product optimization.
• Lead marketing campaigns for customer acquisition.
• Regularly interact with customers to identify market trends.
• Report on growth performance to the executive team.
• Manage and inspire diverse teams across product and marketing.

Requirements

• Bachelor's degree in business, marketing, or a related field (MBA preferred).
• 15+ years in Product-Led Growth at public SaaS/Cloud tech companies.
• Proven success in product management and scaling PLG businesses.
• Strong quantitative and analytical skills.
• Experience in conducting experiments and A/B tests.
• Strong executive presence and ability to influence cross-functionally.
• Established history of driving multiple complex projects.
• Experience in pricing and packaging strategies.
• Ability to balance strategic vision with day-to-day execution.

Benefits

• Medical/Rx, Dental, and Vision Insurance.
• Flexible Spending Accounts.
• 401(k) Retirement Savings Plan.
• Flexible paid time off.
• Employee Stock Participation Plan.