VP of Existing Customer Marketing Execution - Remote

Overview

The Existing Customer Marketing (ECM) team is crucial in driving customer lifecycle strategies at Citi, focusing on enhancing customer relationships and loyalty through effective marketing campaigns.

In Short

• Lead the integration of marketing strategies for existing customers.
• Collaborate with internal teams to develop effective campaign strategies.
• Ensure flawless execution of marketing campaigns.
• Implement testing strategies and manage campaign schedules.
• Utilize analytics to drive decision-making.
• Manage legal and creative approvals for campaigns.
• Demonstrate attention to detail and advanced project management skills.
• Work well under tight deadlines in a team-oriented environment.
• Engage in cross-functional collaboration.
• Maintain compliance with laws and regulations.

Requirements

• 6-10 years of experience in marketing, preferably in retail banking or financial services.
• Strong communication and problem-solving skills.
• Ability to manage multiple projects simultaneously.
• Experience in managing multi-channel marketing campaigns.
• Bachelor’s degree required; Master’s preferred.

Benefits

• Medical, dental, and vision coverage.
• 401(k) plan.
• Life and disability insurance.
• Wellness programs.
• Paid time off including vacation and sick leave.