Content Strategist - Remote

Overview

As a Content Strategist, you’ll shape how Canva shows up across the European market, working closely with the Growth Team and Regional Creative Director to bring the Canva brand to life.

In Short

• Write, review, and create ideas for Canva’s performance campaigns.
• Leverage performance data and market trends to create compelling content.
• Lead the creative process from concept to delivery.
• Drive testing and creative iteration for continuous improvement.
• Monitor ad performance and provide insights for future creative.
• Collaborate with content creators and designers.
• Pitch concepts and present work to senior leaders.
• Work closely with the Regional Creative Director and Growth Leads.
• Engage in fast-paced idea-generation and strategy evolution.
• Support flexible, remote-friendly ways of working.

Requirements

• 5–8+ years of experience in campaigns and performance marketing.
• Strategic and creative mindset with attention to detail.
• Fascination with creative trends and data-driven marketing.
• Proactive in optimizing creative work.
• Strong direct-response copywriting skills; video editing knowledge is a plus.
• A diverse portfolio in advertising and marketing.
• Strategic thinking to uncover insights and develop concepts.
• Love for writing thoughtful and inspiring copy.
• Native-level Italian and fluency in English; additional languages are a plus.
• Ability to accommodate occasional global team meetings in the evening.

Benefits

• Work with a diverse and distributed team.
• Engage in a creative and collaborative work environment.
• Flexibility in working hours.
• Opportunity to shape a global brand.
• Access to various marketing functions and initiatives.