Content Strategist - Remote

Overview

The Content Strategist will lead creative content development across the full member lifecycle, focusing on writing compelling content for healthcare marketing campaigns.

In Short

• Lead content development for multi-channel campaigns.
• Write high-impact copy for marketing across various platforms.
• Collaborate with cross-functional teams to create and optimize assets.
• Conduct QA/QC for content accuracy and consistency.
• Define and iterate contact strategies based on performance data.
• Execute A/B tests and analyze campaign results.
• Support content for new offerings in commercial, Medicare, and Medicaid.
• Document and maintain content strategy resources.
• Experience in healthcare benefits and B2B2C audiences preferred.
• Excellent project management and communication skills required.

Requirements

• 5+ years in multi-channel content creation or marketing communications.
• Proven experience in direct-response marketing.
• Strong analytical skills with A/B testing experience.
• Experience in regulated industries, especially healthcare.
• Excellent attention to detail and organizational skills.
• Ability to work through ambiguity and strategic planning.

Benefits

• Hybrid and remote-friendly work culture.
• Inclusive workplace with diverse perspectives.
• Equal employment opportunity for all applicants.
• Accessibility support for candidates with disabilities.