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Industry Marketing Lead - Remote

Posted 4 weeks ago
Marketing
Full Time
Worldwide

Overview

As the Industry Marketing Lead, you will be responsible for developing and executing industry-specific marketing strategies that resonate with Retail & eCommerce and Financial Services brands.

In Short

  • Lead the development and execution of a regional marketing strategy tailored to these industries.
  • Collaborate with sales and sales strategy teams to align Braze’s value proposition with industry-specific marketing objectives.
  • Create and manage content and marketing programs that highlight the relevance of Braze for the industries.
  • Serve as Braze’s expert on these industries in the EMEA region.
  • Train sales teams and facilitate the ongoing exchange of knowledge and best practices.
  • Develop a go-to-market strategy targeting key audiences.
  • Gather and synthesize feedback from sales, clients, and agencies.
  • Work with product and partner marketing to develop client-facing materials.
  • Partner with internal teams and external stakeholders to generate insights.
  • Drive platform adoption and demonstrate the value of Braze’s platform.

Requirements

  • BA/BS degree required; MBA or relevant advanced degree a plus.
  • 7-10 years of marketing experience, preferably in Retail & Consumer Goods or Financial Services.
  • Demonstrated success in developing and executing go-to-market strategies.
  • Strong understanding of the digital marketing landscape.
  • Experience working with cross-functional teams.

Benefits

  • Competitive compensation that may include equity.
  • Retirement and Employee Stock Purchase Plans.
  • Flexible paid time off.
  • Comprehensive benefit plans covering medical, dental, vision, life, and disability.
  • Professional development supported by formal career pathing.
  • Community engagement opportunities throughout the year.
  • Collaborative, transparent, and fun culture recognized as a Great Place to Work®.
Braze logo

Braze

Braze is a leading customer engagement platform that facilitates meaningful connections between consumers and their favorite brands. The company empowers marketers to collect and act on vast amounts of data from various sources, enabling real-time, cross-channel customer engagement. With a focus on innovative solutions, Braze offers features such as journey orchestration and AI-powered experimentation to help businesses foster growth and customer loyalty. Recognized as a Great Place to Work in multiple regions, Braze is committed to creating an inclusive and equitable workplace, supporting professional development, and promoting work-life harmony.

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