Industry Marketing Lead - Remote

Overview

As the Industry Marketing Lead, you will be responsible for developing and executing industry-specific marketing strategies that resonate with Retail & eCommerce and Financial Services brands.

In Short

• Lead the development and execution of a regional marketing strategy tailored to these industries.
• Collaborate with sales and sales strategy teams to align Braze’s value proposition with industry-specific marketing objectives.
• Create and manage content and marketing programs that highlight the relevance of Braze for the industries.
• Serve as Braze’s expert on these industries in the EMEA region.
• Train sales teams and facilitate the ongoing exchange of knowledge and best practices.
• Develop a go-to-market strategy targeting key audiences.
• Gather and synthesize feedback from sales, clients, and agencies.
• Work with product and partner marketing to develop client-facing materials.
• Partner with internal teams and external stakeholders to generate insights.
• Drive platform adoption and demonstrate the value of Braze’s platform.

Requirements

• BA/BS degree required; MBA or relevant advanced degree a plus.
• 7-10 years of marketing experience, preferably in Retail & Consumer Goods or Financial Services.
• Demonstrated success in developing and executing go-to-market strategies.
• Strong understanding of the digital marketing landscape.
• Experience working with cross-functional teams.

Benefits

• Competitive compensation that may include equity.
• Retirement and Employee Stock Purchase Plans.
• Flexible paid time off.
• Comprehensive benefit plans covering medical, dental, vision, life, and disability.
• Professional development supported by formal career pathing.
• Community engagement opportunities throughout the year.
• Collaborative, transparent, and fun culture recognized as a Great Place to Work®.