Marketing Specialist (Digital Advertising Specialist) - Remote

Overview

As a Marketing Specialist/Digital Advertising Specialist, you will focus on managing and optimizing employment ad campaigns across social media platforms and Google, ensuring optimal results through data analysis and creative campaign execution.

In Short

• Create, manage, and optimize employment advertising campaigns on platforms such as Google Ads, Facebook, Instagram, and LinkedIn.
• Ensure campaigns align with client objectives, timelines, and budgets.
• Monitor day-to-day performance of ad campaigns, adjusting targeting, bidding, and content as necessary to maximize ROI.
• Collaborate with clients to understand their needs and utilize provided media assets effectively.
• Develop engaging ad copy and headlines when needed to enhance campaign performance.
• Leverage data analytics to assess campaign performance and provide actionable insights.
• Perform research, analyses, and testing to shape marketing strategy.
• Collaborate with team members to optimize automation and lead-nurturing processes.
• Stay up to date with digital advertising trends to ensure relevance.
• Troubleshoot and resolve issues related to campaign performance.

Requirements

• Strong understanding of digital advertising.
• Creative mindset for crafting compelling campaigns.
• Ability to analyze performance data.
• Experience with Google Ads and Meta Ads.
• Familiarity with A/B testing strategies.
• Excellent communication and collaboration skills.
• Passion for marketing and helping organizations grow.
• Ability to work independently and as part of a team.
• Detail-oriented and results-driven.
• Knowledge of market trends and best practices in digital marketing.

Benefits

• Opportunity to work in a global team.
• Collaborative and dynamic work environment.
• Chance to contribute to meaningful projects.
• Professional growth and development opportunities.
• Flexible working arrangements.
• Access to resources and tools for success.
• Supportive company culture focused on authenticity and curiosity.
• Engagement with diverse clients and communities.
• Potential for career advancement.
• Competitive compensation package.