Marketing Specialist (Digital Advertising Specialist) - Remote

Overview

As a Marketing Specialist/Digital Advertising Specialist, you will focus on managing and optimizing employment ad campaigns across social media platforms and Google, ensuring operational excellence and impactful marketing results.

In Short

• Create, manage, and optimize employment advertising campaigns on platforms such as Google Ads, Facebook, Instagram, and LinkedIn.
• Ensure campaigns align with client objectives, timelines, and budgets.
• Monitor day-to-day performance of ad campaigns, adjusting targeting and content as necessary.
• Collaborate with clients to understand their needs and utilize provided media assets effectively.
• Develop engaging ad copy and headlines to enhance campaign performance.
• Leverage data analytics to assess campaign performance and provide actionable insights.
• Perform research and testing to shape marketing strategy.
• Collaborate to optimize automation and lead-nurturing processes.
• Assist in executing marketing plans to reach targeted audiences.
• Stay updated with digital advertising trends to ensure relevance.

Requirements

• Strong understanding of digital advertising and campaign management.
• Experience with Google Ads and Meta Ads.
• Creative mindset for crafting compelling campaigns.
• Ability to analyze performance data effectively.
• Strong communication skills for client collaboration.
• Experience in A/B testing and data analytics.
• Proficiency in social media marketing.
• Ability to troubleshoot and resolve campaign performance issues.
• Passion for marketing and helping the company grow.
• Willingness to stay updated with best practices and market trends.

Benefits

• Opportunity to work in a global B-Corp.
• Be part of a dynamic and ambitious team.
• Contribute to meaningful work and impact.
• Work in a collaborative environment.
• Access to professional development opportunities.