Digital Advertising Specialist - Remote

Overview

Leap Event Technology is looking for a Digital Advertising Specialist who will take full ownership of paid search campaigns and collaborate on paid social advertising to fuel our growth.

In Short

• Own and manage all paid search campaigns (Google Ads, Bing Ads) to drive high-quality lead generation efficiently.
• Monitor and manage assigned leads daily through Salesforce lead generation reports.
• Manage and optimize budgets across search campaigns for maximum ROI.
• Develop and refine keyword strategies and audience targeting.
• Continuously test and optimize ad copy and landing pages.
• Track and analyze lead quality and conversion rates.
• Collaborate with the Social Media Specialist on paid social campaigns across various platforms.
• Lead A/B testing initiatives and implement Conversion Rate Optimization strategies.
• Analyze test results and apply data-driven insights for optimization.
• Stay updated on industry trends and platform updates.

Requirements

• Experience in managing Google Ads and Bing Ads.
• Strong analytical skills and experience with data-driven marketing.
• Familiarity with Salesforce or similar CRM tools.
• Knowledge of social media advertising platforms (Meta, LinkedIn, YouTube).
• Ability to work collaboratively with design and marketing teams.
• Proven track record in lead generation and campaign optimization.
• Excellent communication skills.
• Experience with A/B testing and conversion optimization.
• Ability to manage budgets effectively.
• Passion for events and marketing.

Benefits

• Medical, Dental, Vision, and Voluntary benefits.
• Generous PTO.
• Paid parental leave after 12 months of employment.
• 401K Match.
• $200 event reimbursement.
• Access to Udemy Business for learning and development.