Marketing Specialist/Digital Advertising Specialist - Remote

Overview

As a Marketing Specialist/Digital Advertising Specialist, you will focus on managing and optimizing employment ad campaigns across social media platforms and Google. You should have a strong understanding of digital advertising, a creative mindset for crafting compelling campaigns, and the ability to analyze performance data to ensure optimal results.

In Short

• Create, manage, and optimize employment advertising campaigns on platforms such as Google Ads, Facebook, Instagram, and LinkedIn.
• Ensure campaigns align with the client objectives, timelines, and budgets.
• Monitor day-to-day performance of ad campaigns, adjusting targeting, bidding, and content as necessary to maximize ROI.
• Collaborate with clients to understand their needs and utilize provided media assets effectively.
• Develop engaging ad copy and headlines when needed to enhance campaign performance.
• Leverage data analytics to assess the performance of campaigns and provide performance reports with actionable insights.
• Perform research, analyses, and testing with a variety of tools to gain insights and shape marketing strategy.
• Collaborate with team members to optimize automation and lead-nurturing processes.
• Stay up to date with digital advertising, market and online trends relevant to the brand.
• Troubleshoot and resolve any issues related to campaign performance or technical execution.

Requirements

• 3+ years of marketing specialist experience with proven experience managing digital advertising campaigns on social media and Google Ads.
• Bachelor's Degree in marketing, communications, or a similar relevant field.
• Strong analytical skills with the ability to interpret performance data and adjust strategies accordingly.
• Familiarity with tools such as Google Ads Manager, Facebook Ads Manager, and Google Analytics.
• Basic creative skills for crafting ad copy and headlines; design experience is a plus.
• Exceptional attention to detail, organizational and time management skills.
• In-depth knowledge of traditional and digital marketing and market research methods.
• Good project management skills and experience with project management tools would be a plus.
• Outstanding communication, interpersonal, and presentation skills.
• Excellent organizational and time management skills.

Benefits

• Private Health Insurance
• Paid Time Off
• Work From Home
• Training & Development
• Mental Health Program
• Government-mandated Benefits