Adobe Target Tech Consultant - Remote

Overview

We are seeking an experienced Adobe Target Tech Consultant to optimize digital experiences by leveraging Adobe Target. This person will ideally be the SME who drives conversations surrounding Adobe Target solutions.

In Short

• Leverage Adobe Target to optimize digital experiences and drive conversions.
• Conduct website and app audits to identify opportunities for personalization and A/B testing.
• Define clear objectives and success metrics for each campaign.
• Implement Adobe Target tracking and configuration.
• Create and manage audiences and segments based on customer behavior and attributes.
• Develop and execute A/B tests, multivariate tests, and personalization campaigns.
• Analyze campaign performance data to measure impact and identify areas for improvement.
• Utilize Adobe Target's reporting and analytics capabilities to generate insights.
• Possess strong understanding of Adobe Target and its core features.
• Possess experience with web technologies (HTML, CSS, JavaScript).
• Possess knowledge of data collection methods (tags, APIs).
• Possess experience with data analysis tools (Adobe Analytics).

Requirements

• Experience with Adobe Target.
• Strong analytical skills.
• Ability to work collaboratively in a team environment.
• Excellent communication skills.

Benefits

• Competitive benefits package including medical, dental, and vision insurance.
• Life insurance and disability coverage.
• Paid time off and 401(k).
• Additional perks vary by location.