Director of Brand & Social - Remote

Overview

The Director of Brand & Social is a key leadership role at Poppy & Peonies, responsible for shaping the brand's connection with the world through innovative marketing strategies and community engagement.

In Short

• Oversee and coordinate all marketing campaigns across influencer, social media, and email.
• Lead the creative direction for social-centric assets.
• Manage a high-performing marketing and social team.
• Develop and execute marketing strategies aligned with brand vision.
• Source and manage influencer programs for product launches.
• Drive engagement through innovative social media strategies.
• Manage social and influencer budgets for maximum ROI.
• Collaborate cross-functionally with Creative and E-commerce teams.
• Attend and lead lifestyle photo and video productions.
• Support brand identity and storytelling across all channels.

Requirements

• Proven leadership experience in brand marketing.
• Creative-first mindset with a focus on community and storytelling.
• Strong understanding of digital marketing and social platforms.
• Experience in developing and executing multi-channel campaigns.
• Ability to build and mentor high-performing teams.
• Adaptable and resourceful with a focus on long-term brand growth.
• Passion for fashion and consumer products.
• Collaborative partner in cross-functional environments.
• Strong eye for trends and cultural relevance.
• Excellent communication and leadership skills.

Benefits

• Annual salary of $140,000-$160,000.
• Performance bonus.
• 3 weeks of paid vacation per year.
• 5 additional flex days.
• Comprehensive flex benefits plan.
• $250 annual period & menstrual budget.
• $1,000 annual allowance towards Poppy & Peonies product.
• $400 home office setup allowance.
• Flexible work environment with occasional travel.
• Continuous discussion around compensation throughout the interview process.