Vice President of Marketing - Remote

Overview

The Vice President of Marketing will lead Poppy & Peonies' marketing efforts, driving brand growth and strategy while overseeing a high-performing marketing team.

In Short

• Lead the marketing strategy for Poppy & Peonies.
• Drive brand expansion into the US market.
• Oversee campaign ideation and execution.
• Enhance brand identity and storytelling.
• Manage marketing budget and resources.
• Collaborate with executive leadership for growth.
• Build and mentor a high-performing marketing team.
• Conduct customer research and trend analysis.
• Implement comprehensive launch plans for new products.
• Monitor and analyze marketing performance.

Requirements

• Proven success in the fashion or consumer products industry.
• Experience in building and leading marketing organizations.
• Strong understanding of digital marketing and social media.
• Experience in creative direction and large-scale campaigns.
• Ability to align marketing with company goals.
• Inspirational leadership and mentoring skills.
• Adaptability and resourcefulness in changing environments.

Benefits

• Annual salary ranging from $225,000 to $275,000.
• Performance bonus.
• 4 weeks of paid vacation per year.
• 5 additional flex days.
• Comprehensive flex benefits plan.
• $250 annual period & menstrual budget.
• $1,000 annual allowance towards Poppy & Peonies products.
• $400 home office setup allowance.