Marketing Executive - 9 Month FTC - Remote

Overview

The Marketing Executive will help define the corporate marketing plan and lead all Corporate and Majors (mid-value) marketing activity to support the team’s business objectives. This will involve working with key stakeholders including Corporate Sales and Customer Account teams, marketing channel owners (esp. digital and social), Finance and IT. There is also a strong focus on evaluating the commercial opportunity of each activity to prioritise against return on investment.

In Short

• Manage the planning and execution of corporate marketing campaigns and initiatives to support business objectives
• Collaborate with Sales, Marketing and other key stakeholders to create and execute campaign plans on agreed Corporate sector focus areas.
• Produce high quality sales enablement across the sales funnel - awareness, lead generating and conversion.
• Agree SMART KPIs up front and report on results, ensuring all targets are achieved.
• Work with customer insight and analytics team to define and agree most appropriate prospect targeting.
• Become the subject matter expert on LinkedIn Sales Navigator.
• Organise the Waste Net Zero annual event and support sector heads on ad hoc event activity.
• Support on key prospect target bid creations and develop sector specific bid material.
• Monitor market trends and competitor performance to identify new customer insights.

Requirements

• Demonstrable multi channel experience (esp. digital and events) in a service environment
• Track record of delivering compelling campaigns with positive ROI and engagement
• Understanding of the B2B segments/sectors
• Using audience segmentation/personas to define target customer groups for campaign execution

Benefits

• Inclusive culture that values diversity and equity
• Opportunity to work on impactful projects in waste management
• Collaborative work environment with various stakeholders
• Career development opportunities within a growing company