Vice President of Performance Marketing - Remote

Overview

BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service, providing affordable and convenient therapy across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there – as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution.

As the Vice President of Performance Marketing at BetterHelp, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. And as a mental health company, we take employee mental health just as seriously as we do our mission. We seriously invest in our team’s well-being and professional development, because we know that business and individual growth go hand-in-hand.

At BetterHelp, you’ll carve your own path, make an immediate impact, and be challenged every day – with a supportive community behind you the whole way.

In Short

• Develop and execute a comprehensive global performance marketing strategy to drive customer acquisition and activation across multiple markets.
• Oversee all paid media efforts including search, social, tv, audio, programmatic, affiliate, influencer partnerships, and emerging channels.
• Optimize customer acquisition costs (CAC), lifetime value (LTV), and return on ad spend (ROAS) across geographies.
• Lead the development and execution of A/B testing frameworks, creative performance analysis, and funnel optimization strategies.
• Build and manage a high-performing, diverse team of growth marketers, media buyers, analysts, and external agencies.
• Partner cross-functionally with product, brand, data science, and engineering teams to ensure cohesive and efficient customer journeys.
• Develop robust attribution models and leverage advanced analytics to inform decision-making and budget allocation.
• Stay current on international regulations, privacy laws, and market-specific trends to ensure compliance and effectiveness.
• Provide regular reporting and insights to executive leadership on marketing performance, KPIs, and growth opportunities.

Requirements

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• 12+ years of experience in performance marketing, growth marketing, or related leadership roles, preferably in DTC or digital health industries.
• Proven success in scaling marketing programs internationally with a strong focus on ROI and market adaptability.
• Deep understanding of digital marketing channels, tools, analytics platforms, and attribution methodologies.
• Proven track record partnering with cross-functional teams to drive business results.
• Exceptional leadership skills with a track record of building and mentoring high-performing teams.
• Strong analytical mindset with the ability to interpret complex data and translate it into actionable strategies.
• Experience managing large (8-9 figure) marketing budgets across diverse regions.
• Knowledge of mental health, healthcare, or regulated industries is a plus.
• Excellent communication and collaboration skills with a global and culturally sensitive perspective.

Benefits

• Competitive compensation
• Excellent health, dental, and vision coverage
• 401k benefits with employer matching contribution
• Holistic perks program (including free therapy, employee wellness, and more)
• Remote work with regular in-person bonding experiences sponsored by the company
• The chance to build something that changes lives – and that people love
• Any piece of hardware or software that will make you happy and productive
• An awesome community of co-workers