Senior Director of Performance Marketing - Remote

Overview

BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service, providing affordable and convenient therapy across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there – as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution.

In Short

• Lead a team of marketers in managing and optimizing media investments.
• Oversee multi-million-dollar budgets across paid social and TV channels.
• Drive efficient acquisition and long-term brand growth.
• Develop full-funnel media strategies balancing performance and brand-building.
• Collaborate with Data Science and Analytics for optimization.
• Manage and mentor a high-performing team of paid media experts.
• Partner with Finance for budget management and accountability.
• Engage in creative performance and feedback loops with internal teams.
• Maintain a sustainable work/life balance.
• Remote work with occasional travel to the San Jose office.

Requirements

• Bachelor’s or Master’s degree in Marketing, Business, or related field.
• 10–15+ years of media experience with expertise in paid social and TV.
• Proven track record managing large budgets and delivering on goals.
• Leadership experience in cross-functional team management.
• Strong collaboration skills with Finance, Creative, and Data teams.
• Fluency with marketing analytics and performance testing.
• Experience in DTC, healthcare, or subscription models is a plus.
• Passion for mental health and accessibility.

Benefits

• Remote work with in-person bonding experiences.
• Competitive compensation.
• Holistic perks program including free therapy.
• Excellent health, dental, and vision coverage.
• 401k benefits with employer matching.
• Opportunity to build something impactful.
• Provision of any necessary hardware or software.
• A supportive community of co-workers.