Marketing Lead - Remote

Overview

Berachain is a high-performance EVM-identical Layer 1 blockchain turning liquidity into security, powered by Proof of Liquidity (PoL). PoL aligns incentives between liquidity and security across all stakeholders, driving unparalleled efficiency for users and builders while giving validators unprecedented control over network-wide economic incentives. Berachain uses our novel BeaconKit framework for building modular EVM blockchains, making Berachain the first blockchain beyond Ethereum to maintain full client diversity including EIP-4844, EIP-4788, and full SSZ Encoding, all while leveraging CometBFT to bring Single-Slot Finality to the table.

We're a young, world-class team of builders, engineers and executives hailing from tech, traditional finance and crypto itself. We’ve built and scaled companies, raised and deployed $Bs as fund managers, contributed to category-defining DApps and protocols, and built new primitives at every step of the way. We’ve packaged that experience and sprinkled in a healthy dose of fun to build Berachain.

Our core engineering and founding team is based in Toronto, with offices in Dubai and Bangalore, while our business development team is globally distributed. We have raised over $150M from leading digital asset investors including Brevan Howard Digital, Framework Ventures, Polychain Capital, and Hack VC, with support from other hedge funds, centralized exchange venture arms, and strategic angels.

In Short

• Develop and implement data-driven marketing campaigns.
• Evangelize and onboard new users through various mediums.
• Organize in-person and virtual events.
• Direct logistics around content creation for campaigns.
• Drive user acquisition, retention, and growth.
• Determine ROI of marketing initiatives.
• Maintain understanding of the blockchain market.
• Work cross-functionally with various teams.
• Act as a user & protocol advocate.

Requirements

• Track record of leading marketing initiatives at L1s or DeFi protocols.
• 3+ years of experience in marketing, business development, or sales.
• Strong understanding of blockchain technology.
• Experience managing social media and advertising initiatives.
• Experience with lead generation and optimizing campaigns.
• Knowledge of the DeFi and NFT-fi landscapes.
• Robust communication and collaboration skills.
• Experience building marketing teams.
• Strong problem-solving and analytical skills.
• Experience with HTML, CSS, and Wordpress is an asset.

Benefits

• Opportunity to work in a fast-paced, innovative environment.
• Be part of a world-class team.
• Contribute to the future of decentralized finance.
• Work with leading digital asset investors.
• Engage with a growing community.