Brand & Strategic Initiatives Lead - Remote

Overview

As our Brand & Strategic Initiatives Lead, you will play a pivotal role in developing strategic partnerships, expanding brand visibility, and executing cross-industry campaigns. You’ll act as a bridge between the crypto world and traditional sectors, leveraging your strong network and expertise to create mutually beneficial collaborations. This position requires someone with a proven track record in partnership development, campaign management, and media relations—preferably with experience in mainstream media or similar high-impact environments.

In Short

• Identify and engage potential partners across non-crypto sectors.
• Cultivate long-term relationships with key stakeholders.
• Negotiate and formalize partnerships.
• Represent the company at industry conferences.
• Create educational content targeted at traditional sectors.
• Build relationships with mainstream media outlets.
• Collaborate with creative teams to develop campaigns.
• Launch special projects in collaboration with the creative lab.
• Develop a comprehensive brand awareness strategy.
• Manage budgets and allocate resources efficiently.

Requirements

• Minimum 5 years of experience in relevant fields.
• Proven success in managing high-impact projects.
• Strong network outside the crypto sector.
• Excellent negotiation and relationship-building skills.
• Strong understanding of branding principles.
• Fluent in English (both written and verbal).

Benefits

• Opportunity to shape the future of our brand.
• Competitive compensation package.
• Flexible work arrangements.
• Chance to work with a dynamic team.