Senior Lifecycle Marketing Manager - Remote

Overview

As the Senior Lifecycle Marketing Manager, you will own the strategy and execution of our lifecycle marketing initiatives, focusing on optimizing the customer journey from acquisition through retention.

In Short

• Develop and implement a comprehensive lifecycle marketing strategy.
• Lead the development of onboarding programs for new users.
• Utilize analytics tools to monitor campaign performance.
• Partner with Product and Sales teams for alignment.
• Develop programs to increase customer loyalty and advocacy.

Requirements

• 5-7+ years of experience in lifecycle, retention, or CRM marketing.
• Proven track record in a PLG funnel.
• Deep understanding of SaaS metrics and subscription models.
• Proficiency with marketing automation platforms and data analysis tools.
• Strong analytical and project management skills.
• Exceptional communication and interpersonal skills.

Benefits

• Flexible vacation policy and fully remote work policy.
• 100% Medical/Dental/Vision insurance for employees.
• Comprehensive 401K program.
• Competitive Equity with a 4 year vesting schedule.
• Parental leave for birthing or non-birthing parents.