Director of Growth Marketing - Remote

Overview

The Director of Growth is focused on driving new customer acquisition and optimizing the overall growth funnel at Barkbus, a leading mobile dog grooming company.

In Short

• Develop and implement multi-channel growth strategies.
• Oversee performance marketing campaigns across digital channels.
• Collaborate with agencies and teams for high-ROI initiatives.
• Analyze customer journeys for conversion opportunities.
• Implement testing protocols to refine marketing strategies.
• Track key metrics to inform growth strategies.
• Manage seven-figure marketing budgets.
• Partner with cross-functional teams for cohesive strategies.
• Coordinate with creative teams for compelling content.
• Drive innovative growth experiments across channels.

Requirements

• 7+ years in growth or performance marketing.
• Deep knowledge of digital marketing channels.
• Experience in local search strategies.
• In-depth knowledge of SEO and analytics tools.
• Innovative and results-driven mindset.
• Experience in subscription-based businesses is a plus.
• Experience in DTC or consumer services is a plus.

Benefits

• Competitive Base Salary: $180K-$200K.
• Stock options upon required tenure.
• Comprehensive medical, dental, and vision insurance.
• Retirement Savings Plan.
• Pet Insurance.
• Monthly cell phone stipend.
• ClassPass membership for fitness and wellness.