Director of Growth Marketing - Remote

Overview

Minute Media is a global technology and content company specializing in sports and culture. Minute Media's proprietary tech platform enables the creation, distribution and monetization of digital content experiences. They own and operate leading sports content brands, including The Players' Tribune, FanSided, and 90min, and serve as the publisher of Sports Illustrated and Sports Illustrated Swimsuit across digital and print platforms. Minute Media also provides sports highlight rights through their recent technology acquisition of STN Video. The company reaches 200M monthly users, powering 1,500+ content creators and 400+ distribution partners across 14 global markets in 10 languages. They also reach a robust print subscriber base through the publication of Sports Illustrated, Sports Illustrated Swim and Sports Illustrated Kids magazines. Minute Media has offices in New York, London, Tel-Aviv, São Paulo and Asia.

In Short

• Lead day-to-day execution of growth initiatives across first-party data, subscription newsletters, push notifications, and other owned channels.
• Leverage Customer Data Platform (BlueConic) to activate segmented audiences and personalize user journeys.
• Build and scale lifecycle campaigns to drive engagement and reduce churn.
• Optimize funnels through A/B testing to increase conversion and retention.
• Partner with product, engineering, and BI teams to develop infrastructure across authentication and subscription flows.
• Develop and execute performance marketing strategies across paid channels.
• Track and analyze performance metrics to guide experimentation and optimize execution.
• Collaborate with editorial and content teams to align messaging across the customer journey.
• Grow and manage a growth marketing team focused on channel and revenue growth.

Requirements

• 5+ years of experience in revenue-focused growth marketing.
• Proven success building and scaling subscription and first-party data channels.
• Strong understanding of maximizing customer lifetime value through segmentation and lifecycle marketing.
• Hands-on experience with customer data platforms (CDPs), ideally Blueconic.
• Proficiency with email service providers and subscription management platforms.
• Experience scaling performance marketing channels for user acquisition.
• Strategic thinker with analytical skills to translate data into actionable insights.
• Independent self-starter with proven ability to lead execution in a fast-paced environment.
• Experience in building and managing a high-performing growth marketing team.

Benefits

• Flexible vacation policy.
• 15 paid holidays.
• Paid parental leave.
• Health insurance.
• 401(k) with company match.