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Integrated Marketing Manager - Remote

Posted 2 days ago
Marketing
Full Time
USA

Overview

The Integrated Marketing Manager will support the development and execution of full-funnel marketing campaigns to drive awareness, revenue generation, and retention of the core product. This role involves planning and coordinating scalable cross-channel marketing campaigns.

In Short

  • Manage small- to mid-sized campaign initiatives from end-to-end.
  • Develop detailed briefs for high-growth marketing campaigns.
  • Coordinate logistics with marketing peers for campaign deployment.
  • Evaluate and present campaign effectiveness to marketing leadership.
  • Collaborate cross-functionally with various marketing teams.
  • Define key metrics and reporting methodologies for campaigns.
  • Support peers with collateral and social media content.
  • 5-8 years of hands-on experience in B2B SaaS marketing.
  • Understanding of standard marketing channels.
  • Attention to detail and excellent communication skills.

Requirements

  • 5-8 years of experience in B2B SaaS marketing.
  • Familiarity with digital marketing and automation tools.
  • Knowledge of Google Analytics or similar platforms.
  • Ability to derive insights from marketing data.
  • Outstanding collaboration and communication skills.
  • Attention to detail and flawless execution.
  • Ability to manage multiple tasks under deadlines.
  • Four-year college degree or equivalent experience.

Benefits

  • Opportunity to work in a dynamic marketing team.
  • Professional growth and development opportunities.
  • Exposure to various marketing channels and strategies.
  • Collaborative work environment with cross-functional teams.
  • Ability to influence marketing initiatives and processes.
Articulate logo

Articulate

Articulate Global, LLC is a leading SaaS provider specializing in creator platforms for online workplace training. Founded in 2002, Articulate offers tools and services that empower enterprises and small to medium-sized businesses to develop, deliver, and analyze engaging and effective online training. With a commitment to addressing the evolving needs of organizations in remote and hybrid work environments, Articulate's platform, including Articulate 360 and Rise, has garnered recognition for its user-friendly design and effectiveness. The company serves over 118,000 customers across 170 countries, including all Fortune 100 companies. Articulate is dedicated to fostering a human-centered organization that values equity, empowerment, and accountability, while also being recognized as one of Inc. Magazine’s Best Workplaces in 2022.

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