Brand Lead - Remote

Overview

Arbor is seeking a Brand Lead to develop and execute a content strategy that strengthens the brand and drives growth in the energy sector.

In Short

• Own brand marketing strategy and editorial calendar.
• Create high-quality content that builds trust and understanding.
• Integrate brand narrative into customer lifecycle.
• Develop proof-driven storytelling through case studies and testimonials.
• Build data-informed content for various channels.
• Work cross-functionally to ensure content accuracy and brand alignment.
• Utilize AI for ambitious content initiatives.
• Establish scalable production systems for content creation.
• Measure and improve content performance metrics.

Requirements

• 5-7+ years in brand and content marketing.
• Excellent writing and editing skills.
• Ability to translate complex topics into impactful content.
• Comfort working with data and analytics.
• Strong operational instincts in running a content engine.
• Experience leveraging AI in content production.
• High ownership and ability to thrive in fast-paced environments.
• Experience with design tools like Figma or Adobe.

Benefits

• Competitive salary with equity and benefits.
• Remote work with occasional in-person collaboration.