CRM Manager - Remote

Overview

ARB Interactive is a thriving social gaming startup redefining player experiences across North America. As a CRM Manager, you will drive Modo Social Casino's retention marketing strategy and enhance the customer journey through targeted campaigns.

In Short

• Manage CRM strategy focused on retention KPIs and reducing player churn.
• Monitor and analyze CRM performance metrics for strategic adjustments.
• Develop and execute retention campaigns tailored to enhance player engagement.
• Collaborate with marketing, product, and platform teams for cohesive user journeys.
• Oversee promotional setup including campaign ideation and performance reporting.
• Cultivate expertise in marketing technology stack to maximize campaign effectiveness.

Requirements

• Bachelor’s degree in Marketing or related field, or equivalent work experience.
• 3+ years of experience, preferably in the casino gaming or social gaming industry.
• Proven experience in executing and scaling CRM campaigns.
• Strong analytical skills to interpret CRM performance data.
• Proficiency with CRM tools and email service providers.
• Experience with Optimove is highly valued.
• Strong project management skills to meet deadlines in a fast-paced environment.

Benefits

• Diversity and inclusion commitment.
• Opportunity to work in a fast-growing startup environment.
• Engaging team culture focused on player experiences.