Principal Product Marketing Manager, Category Creation & Strategic Positioning - Remote

Overview

This role focuses on leading the marketing strategy for API orchestration at Apollo GraphQL, defining the category and positioning Apollo as a market leader.

In Short

• Develop and own Apollo's API orchestration story.
• Craft compelling positioning for Apollo's capabilities.
• Drive strategic product launches and create narratives.
• Shape market conversations through content creation.
• Support analyst relations and public relations efforts.
• Collaborate with Product, Sales, and Demand Generation teams.
• Monitor market trends and competitive landscape.

Requirements

• 5–7+ years of product marketing experience in B2B technology.
• Experience in category creation or repositioning.
• Ability to market to technical decision-makers.
• Strong writing and messaging skills.
• Experience enabling sales for product-led and sales-led growth.
• Thrives in high-growth startup environments.
• Strategic mindset with hands-on execution capabilities.

Benefits

• Opportunity to define a new market category.
• Work in a high-impact role at a leading company.
• Collaborate with cross-functional teams.
• Be part of a fast-paced, innovative environment.