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Principal Product Marketing Manager, Category Creation & Strategic Positioning - Remote

Posted 15 weeks ago
Marketing
Full Time
USA

Overview

This role focuses on leading the marketing strategy for API orchestration at Apollo GraphQL, defining the category and positioning Apollo as a market leader.

In Short

  • Develop and own Apollo's API orchestration story.
  • Craft compelling positioning for Apollo's capabilities.
  • Drive strategic product launches and create narratives.
  • Shape market conversations through content creation.
  • Support analyst relations and public relations efforts.
  • Collaborate with Product, Sales, and Demand Generation teams.
  • Monitor market trends and competitive landscape.

Requirements

  • 5–7+ years of product marketing experience in B2B technology.
  • Experience in category creation or repositioning.
  • Ability to market to technical decision-makers.
  • Strong writing and messaging skills.
  • Experience enabling sales for product-led and sales-led growth.
  • Thrives in high-growth startup environments.
  • Strategic mindset with hands-on execution capabilities.

Benefits

  • Opportunity to define a new market category.
  • Work in a high-impact role at a leading company.
  • Collaborate with cross-functional teams.
  • Be part of a fast-paced, innovative environment.
Apollo logo

Apollo

Apollo GraphQL is a leading technology company that empowers software teams to create exceptional user experiences by simplifying the complexities of API management through its innovative GraphQL platforms. With a commitment to transforming software development, Apollo's technology is widely used across various industries, influencing how users interact with digital content and services. The company is dedicated to building a best-in-class data practice, leveraging data science to drive strategic business decisions and optimize product performance. Apollo fosters a collaborative and inclusive work environment, encouraging a diverse workforce to contribute to its mission of redefining how software is built.

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