Integrated Campaigns Manager - Remote

Overview

Apollo.io is seeking an Integrated Campaigns Manager to drive top-of-funnel marketing strategy and grow the prospect pipeline through cohesive multi-channel campaigns.

In Short

• Drive top-of-funnel acquisition with integrated campaigns targeting SMB and Mid-Market segments.
• Manage the complete campaign lifecycle from concept to execution.
• Orchestrate email nurture sequences that convert prospects to MQLs.
• Partner with Product Marketing on quarterly product launches.
• Own MQL generation targets for sales-led motion.
• Implement data-driven personalization strategies.
• Coordinate cross-functional marketing efforts.
• Deliver campaign performance insights and optimize based on data.

Requirements

• Proven experience (3+ years) with integrated B2B marketing campaigns in SaaS or technology.
• Strong execution mindset and ability to manage multiple campaigns.
• Expert knowledge of marketing automation platforms (e.g., Marketo, HubSpot).
• Data-driven approach with experience in optimizing campaign performance.
• Excellent project management skills.
• Strong understanding of B2B buyer journeys.
• Creative problem-solver with innovative campaign concepts.
• Experience working with Product Marketing on product launches.
• Strategic yet tactical mindset.
• Excellent communication skills for collaboration.
• Bonus: Experience with ABM strategies for Mid-Market segments.

Benefits

• Opportunity to make a real impact in a fast-growing company.
• Resources and support for personal and professional growth.
• Collaborative environment across departments.
• Encouragement of bold ideas and courageous action.