Senior Manager, HCP Promo Marketing for Rare Disease - Remote

Overview

The Senior Manager, HCP Promo Marketing for BKEMV at Amgen will lead the execution of the promotional strategy for a biosimilar targeting rare diseases, focusing on digital marketing and collaboration with cross-functional teams.

In Short

• Lead the execution of HCP promotional strategy for BKEMV.
• Focus on digital marketing tactics for the product launch.
• Collaborate with internal and external partners.
• Develop understanding of neurologists and hematologists' needs.
• Manage HCP promotion budget and performance metrics.
• Implement brand-building marketing plans.
• Engage with media and advertising agencies.
• Act as the voice of the HCP, translating insights into brand narratives.
• Ensure operational excellence in promotional execution.
• Support cross-functional teams in brand planning and execution.

Requirements

• Doctorate degree and 2 years of marketing experience, or equivalent.
• Strong marketing acumen and experience in rare disease marketing.
• Proven record of developing high-impact marketing campaigns.
• Experience with non-personal promotion tactics.
• Strong analytical skills to derive actionable insights.
• Ability to manage multiple priorities in a fast-paced environment.
• Excellent communication and leadership skills.
• Healthcare or pharmaceutical marketing experience preferred.
• Self-starter with a bias for action and agility.
• 6+ years of Marketing/Field Sales experience.

Benefits

• Competitive benefits package including health and welfare plans.
• Retirement and savings plan with generous contributions.
• Discretionary annual bonus program.
• Flexible work models, including remote options.
• Career development opportunities.
• Stock-based long-term incentives.
• Award-winning time-off plans.
• Supportive and collaborative culture.